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About Us
Our Network Expert

Just Who Is Our Network Expert?

Dr. Wayne Baker is one of the network science pioneers. His first network analysis was of the Chicago Board of Trade (Masters Thesis 1976) – two years prior to the founding of the INSNA (the International Network for Social Network Analysis) in 1978.

1981, his doctoral dissertation was a network analysis of trading at the Chicago Board Options Exchange and later was published as an article in the American Journal of Sociology. Today, it is considered one of the seminal articles in network analysis and economic sociology.

Next, he developed a new network analysis technique called three-dimensional block modeling, publishing an article on it in the Journal of Mathematical Sociology. To read about his research, check out his articles at WAYNEBAKER.ORG.

Dr. Baker has done network studies of investment banks and their corporate clients, of illegal communication networks in price-fixing conspiracies, and of financial fraud — all published in top scholarly journals, including American Journal of Sociology, Social Networks, American Sociological Review, California Management Review, MIT Sloan Management Review, and others.

Since the early 1990s, he has taught MBA courses on network analysis and social capital at the University of Chicago and the University of Michigan.

In addition to teaching, he applies network science as a consultant for Fortune 500 companies and large associations. Through his consulting work, he developed the concept for the Reciprocity Ring tool and helped design the architecture of Ripplleffect.

He continues to conduct an active research program on pay it forward or generalized reciprocity, using surveys, laboratory experiments, and online field studies in real organizational groups.

“Exceptional leaders,” he says, “look for success in the right place. They understand the value of social capital. No matter where they are in the organization, these leaders are social architects who establish the conditions of interaction and then stand back and allow networks to blossom on their own.”

He blogs daily at

Achieving Success Through Social Capital:

Wayne Baker Book Cover

Tapping the Hidden Resources in Your Personal and Business Networks Wayne Baker Professor of Organizational Behavior and Human Resource Management University of Michigan Business School

You can build it. You can use it. You’ll prosper if you do. Discover a step-by-step program for tapping the hidden resources in your business, professional, and personal networks — your social capital. Rich social capital produces higher pay, faster promotions, better jobs, breakthrough ideas, new business opportunities, and profitable companies. Good networks are vital for good health, emotional well-being, and a meaningful life — even a longer life. In this empowering book, an expert on networks guides you through the process of evaluating, building, and using your social capital. Among the wealth of practical advice the author delivers, you’ll discover:

• Why social capital is so important today
• The strengths and weaknesses of your networks
• The types of networks that yield the best results
• Thirty proven practices to build entrepreneurial networks
• How to use social capital ethically and invoke the power of reciprocity
• How to energize your firm by building social capital as a core competence
• How to thrive in the Network Society

Achieving Success Through Social Capital was published on August 1st, 2000, by Jossey-Bass, as part of the University of Michigan Management Series: Innovation Solutions to the Pressing Problems of Business

Click here for a free download of Chapter 1!

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Networking Smart

Wayne Baker Book Cover
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Wayne E. Baker

Networking originally meant getting ahead personally by tapping the power of your personal contacts for information, referrals, advice, and new jobs.

In author Wayne Baker’s innovative view, networking means that and a lot more. Any time you’re building and managing relationships productively, either inside or outside the organization, you’re networking.

Networking isn’t an option in the new business order of the 1990s. The decade of the “deal” and takeover mania is over. Restructured, flattened hierarchies are in. The only way to succeed is through developing personal networks connecting people, departments, and companies.

Our best companies — including General Electric, Ford, Motorola, and many smaller ones — specialize in networking. They work closely with customers, suppliers, and even competitors; they encourage their employees to team up, both within the department and across functions. By building thoughtful, ethical relationships, these companies work better, faster, and smarter — now an imperative in our global economy.

Networking Smart offers practical theories and techniques you need to create powerful networks. Find out how you can: Build your own internal and external intelligence networks Create partnerships with your customers and suppliers Manage relationships with your boss and co-workers Form cooperative alliances Use networks to boost serendipity Empower your employees to get results

Are you taking advantage of all the networking opportunities available to you? Networking Smart shows you how vast your network can be and how to manage it wisely. Learn how to harness productivity to the human spirit.

Wayne Baker Book Cover
Wayne Baker Book Cover